TAG: THE GAME
While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever gaming trailer for a real-life game – the iconic Tag, you are it! Motivating young gamers to go back outside and play it in real life, as part of the brand’s Dirt Is Good platform.
Awards:
Cannes Lions 1x Bronze in Social & Influencers, 2x Shortlists in Direct
One Show 2x Shortlist Gaming and Social Media
Andy Awards 2x Gold in Idea/Craft
The Drum 1x Gold in Influencer Marketing
El Sol 1x Gold in Film, 5x Silver, 1x Bronze
El Ojo 1x Silver, 1x Bronze, 1x Shortlist in Film
CdeC 1x Bronze in Idea
Press:
Daily mail, The Mirror, National Geographic, Daily Express, Contagious, Epic Games, Campaign UK, AdForum, The Drum, It’s nice that, CulturePub, Ads of the world, Shots, and more.
CREDITS
ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
ACD: Enrique Torguet & Manuel Castillo
Art Director: Ezequiel Scarpini & Alan Chung
Copywriter: Josefina Mateo
Managing Director: Tom Elliston
Account Supervisor: Cristina Panea
Global Business Leader IPG: Will Dixon
Global Strategy Director IPG: Rachael Stets
Head of Production: Felipe Calviño
Producer: Jorge Saade
Production company: Happy Finish
TAG: THE GAME - PERSIL UK
LET’S WASH AWAY THE TABOO - PERSIL UK
THE VEGAN DRESS - MAGNUM GLOBAL
GET AXEINATED - AXE US
JVKE FT. THE SUN - MAGNUM GLOBAL
MAKE THE SWITCH - PG TIPS UK
HUMAN MEAT PLANT-BASED BURGER - OUMPH!
THE MELTING ICON - MAGNUM UK
AWA BY MAGNUM - MAGNUM GLOBAL
THE PLEASURE REMIXED - MAGNUM GLOBAL
THE MOST UNEXPECTED GIFT - TOYSRUS
THE SOLAR PRICEBOARD - WALL’S