GET AXEINATED

Young dating app users are using #vaccinated on their bios. But if they want to get close again, they also have to smell great.
And for those who are still not vaxxed, maybe here’s a push…

Awards:
El Ojo de Iberoamérica: 1x Gold in Outdoor
Eurobest: 2x Shortlist
Lurzers Archive: Issue 1 - 2022

THE MOBILE AXEINATION UNIT

Georgia is one of the states with the lower vaccination rates among young people.
That’s why we installed a Axeination Mobile Unit next to a vaccination centre in Atlanta to encourage users to get Axeinated after getting vaccinated. Lots of men (and women) joined us. And even the CNN and Fox News got into the party!