WHO IS THIS GUY?
Wow. If you got this far into this book, first: I want to thank you.
And second, sorry for wasting your time in case you didn’t like any of it.
But if you did, here goes some story time:
(Netflix jazzy and upbeat drums start to roll.)
(For historical accuracy, imagine the guy on the picture with no beard.)
Born in Buenos Aires. Left-handed Leo. Only child. Only grandson.
Still managed not to be too spoiled.
(We hear some Italian notes and Polaroid flash sounds.)
Had a beautiful childhood. Deeply influenced by all my Italian grandparents.
From whom I’ve not only got my last name, but also my passion for pizza.
(Music fades with a distorted guitar solo.)
But if there’s a passion above all, it’s music. From AC/DC to ABBA. From Cash to Bee Gees. And listening to them while playing guitar and blasting my Marshall…headphones.
When I told my mother I’d study advertising instead of pursuing my dream
of becoming a rockstar, she cried.
(Fade to black.)
Truth is, we all did.
(We hear a sad piano in a dark echoed ambience.)
Deep down, I really wanted to be a creative… But how?
(Jazzy upbeat drums come back with fast -paced cuts)
So I started my journey to become an art director. First I learned to master the art of film editing. Got the chance to publish two feature-length films. Graduated from college and Miami Ad School. Got some internships abroad in NYC and Madrid and here we are. (Cut to black.)
An argie born in the 90’s working for global brands.
Note: This bio was not written by A.I. even though I tried.
AWARDS & PRESS
Cannes Lions
1x Silver in Brand Experience & Activation (Human Meat Burger)
1x Bronze in Social & Influencers (TAG: The Game)
1x Bronze in Outdoor (Wash away the Taboo)
1x Bronze in Industry Craft (Melting Icon)
2x Shortlist in Direct (TAG: The Game)
The Andy Awards
2x Gold in Idea and Craft (TAG: The Game)
D&AD
1x Wood in Press and Outdoor (Melting Icon)
2x Shortlist in Outdoor, Art Direction (Melting Icon)
One Show
2x Silver in Print and Out of Home (Melting Icon)
2x Merit in Out of Home (Melting Icon)
1x Merit in Out of Home (Wash away the taboo)
2x Shortlist in Gaming / Social (TAG: The Game)
3x Shortlist in PR, Design and Social (Melting Icon)
1x Shortlist in Innovation (The Vegan Dress)
#7 Top Art Directors in Spain (2023)
El Ojo de Iberoamérica
1x Grand Prix in Print Production (Wash away the taboo)
1x Gold in Best Copy (Wash away the taboo)
2x Gold in Print & Design (Melting Icon)
1x Gold in Outdoor (Get Axeinated)
4x Silver in Health, Design & Outdoor (Wash away the taboo)
1x Silver in Film (TAG: The Game)
1x Silver in Media (The Vegan Dress)
1x Bronze in Film (TAG: The Game)
2x Bronze in Sustainability (Wash away the taboo)
#1 Best Agency in Spain (2022 & 2023)
Eurobest
1x Silver in Outdoor (Wash away the taboo)
2x Shortlist in Design and Outdoor (Wash away the taboo)
2x Shortlist (Get Axeinated)
Lürzer's Archive
Issue III -2023 (Wash away the taboo)
Issue I -2023 (Melting Icon)
Issue I -2022 (Get Axeinated)
Issue I - 2024 (Featured in Food + Drink 23 Special Report)
ADCN
1x Bronze in Photography (Wash away the taboo)
El Sol
1x Gold in Film (TAG: The Game)
1x Gold in Creative Business Transformation (Wash away the taboo)
2x Gold in Outdoor and Production (Melting Icon)
5x Silver (TAG: The Game)
2x Bronze in Design and Outdoor (Wash away the Taboo)
2x Bronze (Human Meat Burger)
1x Bronze (TAG: The Game)
1x Bronze in Outdoor (Melting Icon)
The Drum
1x Gold in Influencer Marketing (TAG: The Game)
CdeC
1x Gold in Craft (Melting Icon)
3x Silver in Strategy, Idea and Art Direction (Melting Icon)
3x Bronze in Content, Idea & Craft (Wash away the taboo)
1x Bronze in Idea (TAG: The Game)
1x Merit in Design (AWA by Magnum)
1x Merit in Innovation (The Vegan Dress)
JCDecaux
1x Grand Prix (Melting Icon)
1x Gold (Melting Icon)
Diente
1x Gold in Interactive (Filterless Filter)
WORK EXPERIENCE
Creative Art Director: LOLA MullenLowe (2020 - Present)
Creative Intern: Ogilvy New York (2018)
Creative & Video Editor: Oil Studio Buenos Aires (2017)
Film Editor: Titito’s Film Group Buenos Aires (2016)
Film Editor: YoVisual Image Factory (2015)