THE MELTING ICON
On the hottest day in UK’s history, Magnum decided to cool it down with a peculiar campaign presented, produced and released in less than 24 hs.
Awards:
Cannes Lions: 1x Bronze in Industry Craft
D&AD: 1x Wood in Press and Outdoor 2x Shortlists in Outdoor, Art Direction.
One Show: 2x Silver in Craft and Out of Home 2x Merit in Out of Home.
El Ojo: 2x Gold in Print and Design. 1x Silver in Print Craft. 2x Shortlists.
JCDecaux: 1x Grand Prix, 1x Gold in Outdoor
El Sol: 2x Gold in Outdoor and Production. 1x Bronze in Outdoor.
CdeC: 1x Gold in Craft. 3x Silver in Strategy, Idea and Art Direction.
Lürzer’s Archive Issue 1-2023
CREDITS
ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Creative team: Josefina Mateo & Ezequiel Scarpini. María Lempicka.
Creative Trainees: Paula Cobos Cuesta & Sara Armengol
Managing Director: Tom Elliston
Head of Production: Felipe Calviño
Illustrations: Nico Germani
Photography: Ed Sanca
TAG: THE GAME - PERSIL UK
LET’S WASH AWAY THE TABOO - PERSIL UK
THE VEGAN DRESS - MAGNUM GLOBAL
GET AXEINATED - AXE US
JVKE FT. THE SUN - MAGNUM GLOBAL
MAKE THE SWITCH - PG TIPS UK
HUMAN MEAT PLANT-BASED BURGER - OUMPH!
THE MELTING ICON - MAGNUM UK
AWA BY MAGNUM - MAGNUM GLOBAL
THE PLEASURE REMIXED - MAGNUM GLOBAL
THE MOST UNEXPECTED GIFT - TOYSRUS
THE SOLAR PRICEBOARD - WALL’S