THE PASSWORD HEIST
What if the weakest CCTV password ever used could help you make your home safer?
When the world discovered that the Louvre’s after the heist of the century that their surveillance password was… “LOUVRE”, everyone had a laugh. Leroy Merlin decided to turn it into something useful. Introducing The Password Heist: use the same password as a promo code to get a discount on home security cameras.
CREDITS
CCO (BETC): Stephane Xiberras
Creative Director: Matthieu Bouilhot
Creative Team: Josefina Mateo Burton & Ezequiel Scarpini
Managing Director (BETC): Mathieu Laugier
Head of Strategy: Etienne Averseng
President (Fullsix): Tiphaine Ruault du Plessis
CCO (Fullsix): Ivan Beczkowski
Managing Director (Fullsix): Mathieu Roux
Account Director (Fullsix): Oscar Peteil
BE SWEETER THAN THE SWEETEST - AXE GLOBAL
LET’S WASH AWAY THE TABOO - PERSIL UK
TAG: THE GAME - PERSIL UK
THE VEGAN DRESS - MAGNUM GLOBAL
GET AXEINATED - AXE US
JVKE FT. THE SUN - MAGNUM GLOBAL
MAKE THE SWITCH - PG TIPS UK
CHA EUN-WOO FEAT. CORNETTO SOUTH EAST ASIA
THE MOST UNEXPECTED GIFT - TOYSRUS
THE MELTING ICON - MAGNUM UK
LYNX WITH CATNIP - LYNX UK
HUMAN MEAT PLANT-BASED BURGER - OUMPH!
THE PASSWORD HEIST - LEROY MERLIN
THICK CRACKING CHOCOLATE - MAGNUM GLOBAL
AWA BY MAGNUM - MAGNUM GLOBAL
THE SOLAR PRICEBOARD - WALL’S
THE PLEASURE REMIXED - MAGNUM GLOBAL
COMING SOON