LYNX WITH CATNIP

Turns out, 60% of cat owners would dump a partner their cat doesn’t like. Lynx stepped up and created its most ambitious fragrance to date: Lynx with Catnip, the first-ever body spray designed to charm both humans and cats.

The result? A scientifically crafted fragrance that got everyone purring.

CATNIP: THE PLANT CATS LOVE

Catnip is nature’s love potion for felines. This mint-family plant contains Nepetalactone, a compound that mimics cat pheromones, making them playful, affectionate, and instantly drawn to it. Now, for the first time ever, it’s been bottled into a fine fragrance.

LET’S PUT IT TO THE TEST

We sent it to those who needed it the most: real couples struggling with cat rejection. Getting more than one guy finally approved.

MISSING CHANCES

Lynx with Catnip also hit the streets of London with the classic “Missing” posters turned into a sampling experience.

A SPECIAL OOH FOR A SPECIAL AUDIENCE

If we talk cats, we can’t forget about the toughest, meanest of them. So we put the fragrance to the test right where they could smell it, in Crystal Palace Park. A place known for its feline legacy. In the middle of the night, the fiercest felines turned into sweet kittens.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Dante Zamboni & Jorge Zacher
Social Creative Director: Maria García Campos
Associate Creative Director: Diego Vieira
Creative Team: Marcos Colombres & Fabio Tridenti
Creative Team: Josefina Mateo Burton & Ezequiel Scarpini
Managing Director: Tom Elliston
Global Business Director (IPG): Federico Duberti
Account Director: Cristina Panea, Carlos Solchaga
Account Supervisor: Paula Portela
Account Manager: Yuanci Vidal
Head of production: Felipe Calviño
Producer: Marina Saro
Production company: CANADA
Director: Andreas Nilsson